Objective: Design a campaign that continues to brand the quality 4-color printing of this iGen-based online, on-demand printing service.

Strategy: Use borrowed imagery that communicates "relief" from traditional offset printing costs through the use of efficient, easy-to-use, online, quality 4-color printing that PrintsByMe.com delivers.

Results: This first ad in a series starts to brand the "relief" concept. Through continuous reinforcement of the "relief" brand, this ad series will deliver a unique image for PrintsByMe.com in the online printing industry.