Objective: Design a single portal for Intergraph Computer Systems that addresses both the animation and simulations markets.

Strategy: Build an image that identifies with both the Hollywood and simulations markets while maintaining a single brand equity.

Results: The site contains a lens in which market-specific animation can be placed, making the site very usable across both markets. Within a 2-year period, Intergraph became the leader in providing PC-based hardware to these markets. Intergraph's hardware was used to build special effects in the movie The Matrix.