Objective: Design a logo that communicates that the Intergraph Extreme Z is Macintosh-friendly and can be integrated into a Mac workflow.

Strategy: Design the logo to identify with the target audience and show two entities sharing.

Results: The logo identifies with the Mac audience through colors and graphic elements. It communicates the "sharing" or "seamless" capabilities of the Extreme Z, which promoted strong Extreme Z placement within the Mac pre-press workflow.