Results oriented, innovative Marketing/Creative Services Director with over 15 years experience fueling revenues and product visibility for top corporations. Expert skills building effective creative campaigns focused on delivering results. Impact client visibility, profitability, and performance through expert orchestration of strategic marketing and partnership development efforts targeting diverse audiences. Build top performing teams and provide staff with leadership, resources and motivation to achieve goals.
Areas of expertise include:
• Target Marketing
• Multi Project Management
• Events & Promotions
• Team Leadership
• Strategic Marketing/Advertising
• Brand Positioning
• Account Management
• New Business Development
• Corporate Communications
• Public Relations
• Budgets/Financial Management
• Internet/Online Marketing
• Creative Design
• Creative Copy
• Idea Generation
• Multi-Media Campaigns
• New Product Launch
Managed and developed marketing-driven creative advertising, collateral, and broadcast for varied regional, national, and international commercial accounts.
Held strong levels of responsibility within some of the largest advertising agencies in the Southeast.
Senior Manager of a Marketing Communications department helping to establish the global marketing position and creative direction for various product sectors within a Fortune 500 company.
Instrumental in developing the marketing strategy and creative direction that took a consumer board division product from a non-existing entity to the second-highest-selling graphics card on the market within 18 months.
Developed the marketing strategy and creative direction for a desktop publishing division that increased its sales from $4 million to $40 million worldwide within 2 years.
Played a major role in developing the marketing strategy for a Geospatial Information Solutions (GIS) campaign that created a stir in the market and coined the phrase “GIS Nirvana” in the press and media. It was instrumental in making this division the GIS leader worldwide.
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