Objective: Design an e-commerce campaign for MYLasikPlus that targets people with an active lifestyle and how lasik eye surgery fits into their lifestyle.

Strategy: Show active lifestyles and use a more contemporary layout to target the specific audience and communicate the primary products and services of MYLasikPlus.

Results: The proposed e-commerce campaign should work well to brand MYLasikPlus as a more personal approach to lasik eye surgery.