Objective: Design a brochure that builds the image of Intergraph Computer Systems as the PC platform for the desktop publishing market.

Strategy: Use imagery of extreme sports to brand the ExtremeZ hardware.

Results: "As Extreme as you want to be!" built an image that identified with the users who are into extreme sports and demand extreme hardware. The "As Extreme as you want to be!" campaign increased worldwide sales from $4 million to $40 million within 2 years.