Objective: Design Intergraph tradeshow booth and banners that are modular and covers all the industries and markets that Intergraph addresses.

Strategy: Provide an area for main images that cover the major industries while allowing for smaller images at the top for more detailed imagery. A far right panel on the booth is open, allowing tradeshow-specific messages to be posted.

Results: The booth and banners provided a global cost-saving and consistent design while providing flexibility to address unique market and country needs.