Objective: Design a logo that communicates that the Intergraph ExtremeZ PC is Mac-friendly and can be integrated into a Mac workflow.

Strategy: Design the logo to identify with the target audience and show two entities sharing.

Results: The logo identifies with the Mac audience through colors and graphic elements. It communicates the "sharing" or "seamless" capabilities of the ExtremeZ, which promoted strong ExtremeZ placement within the Mac pre-press workflow.